raising cane's marketing strategy raising cane's marketing strategy

Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Raising Canes This job is no longer accepting applications. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! SUMMARY: Renewal by Andersen (RbA) has an exciting opportunity to join a winning, competitive team of Sales Consultants in our Laguna Hills, CA location supporting Orange County and beyond! WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. This position will lead our growing app team and have the opportunity to learn from and work alongside our multi-functional Team. We are not an agent or representative of any employer. Simler most recently was a senior account director for the Propaganda Inc. advertising agency in St. Louis. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, Want to receive job alerts for similar jobs? Roughly 2- 3% of sales goes towards marketing Cane's advertises on many platforms from social media to radio and television ads. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Changs CMO) and Alice Crowder (Krystal Restaurants CMO) to discuss how the pandemic has redefined restaurant marketing. The company was founded in 1996 and is based in Baton Rouge, Louisiana. At Canes, Restaurant Marketing is executed through localized Caniac Read all about our exciting new platform enhancements. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. These costs are part of But its likely something the industry, As March Madness begins, restaurants make a mad dash to snag fans, Cracker Barrel intends to tout value with $5 to-go meals, McDonald's is expanding its Krispy Kreme test, KFC ditches some items to make room for others, Restaurant marketing is time-warping back to the future. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. At Canes, Restaurant Marketing is executed through localized Caniac WebIndeed Jobs Laguna HillsFree, fast and easy way find a job of 845. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. in the application process, EOE including Disability/Protected Veterans. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. We were taken aback by how quickly the platform was adopted and the joy it brought., Todd Roby, Senior Director of Communications. The latest from Restaurant Business, sent straight to your inbox. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. Restaurants will always be the center of our business. We use cookies to improve your experience on our site. Raising Cane's USA, LLC operates a chain of restaurants in the United States. The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. In an exclusive interview with Mashed, Graves revealed The new world of intelligent employee communications, Supporting a spirited and giving employee culture through communication and engagement. We have only ONE LOVE(r) - quality chicken finger meals! The various Support Departments or Functions are led by best-in-class experts. Please say hi if youre there. New store prototypes, strong marketing, our digital and loyalty innovation have our franchisees operators and management team as ready as ever to execute on our growth potential, said Darin Harris, Chief Executive Officer, during Jack in the Box Inc.s Q3 fiscal 2021 earnings call with analysts. Communications Manager job title. Gaining productivity by innovating the digital employee experience. You have already created a job alert with same filters. in the application process, EOE including Disability/Protected Veterans. Not ready to apply? They want to be known for high-quality chicken finger meals, a wonderful crew, a fun atmosphere, and active community involvement, therefore they plan to open restaurants all over the world. Number 8860726. Raising Canes certainly isnt the first chain to feature its employees in ads. Theres a bright yellow Waffle House logo on the heel. requesting a reasonable accommodation The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Our commitment & dedication to Restaurant support is a competitive advantage! WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Leader will lead & direct the Business Unit Team. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. In the ad, the chain points out that 95% of its franchisees began as delivery drivers or store employees. To find out more, read our privacy policy. Sign In Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Raising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Raising Canes certainly isnt the first chain to feature its employees in ads. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. In her new role, she will head the Raising Canes marketing team and Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. The Area Director is fully accountable for all Restaurants within his or her Area including new restaurant growth, revenue and sales growth, profitability and human capital management. Candidates must live in or relocate to market. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. You can break it down further by toggling to Segments. company was founded by Founder Todd Graves in Baton Rouge, Louisiana. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Do not sell my personal infoPrivacy PolicyContact UsRSS, Raising Canes enlists its workers as stars of its latest ad campaign. Teriyaki Madness had some fun with what couldve been a marketing nightmare. WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. demographic- men and women. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. It supports this spirited and giving Restaurants will always be the center of our business. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. GrabJobs is the no1 job portal in the US, connecting you to thousands of jobs fast! Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: The three-month One Crew. The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration. Vice President, Media Sponsorships & Fry Cook & Cashier, Vice President, Restaurant Marketing & Fry Cook & Cashier, Vice President, Total Quality & Fry Cook & Cashier, Vice President, Marketing & Fry Cook & Cashier, Senior Vice President, Crew Relations, Fry Cook& Cashier, Director, Office Services & Fry Cook & Cashier, Office Services Assistant & Fry Cook & Cashier, Vice President, Recruiting & Fry Cook & Cashier. Just announced! Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. WebRaising Canes is a brand that values high performance. 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The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Learn more about And more marketing news of the week. Our commitment & dedication to Restaurant support is a competitive We use cookies to improve your experience on our site. The Business Unit Leader will lead & direct the Business Unit Team. Secondary Responsibility Provide Leadership and Coaching to Business Unit Team, Identifies current needs and/or gaps and directs Business Unit Team support to achieve desired results, Directs Area Marketing support in developing and altering plans to most effectively utilize media, sponsorships and active community involvement, Directs Training support to support underperforming Restaurants, certify training Restaurants, facilitate rollouts and assess effectiveness of current training programs, Directs Recruiting support to assess needs, build recruitment strategies and allocate resources to attract and onboard all levels of Restaurant Crewmembers, Conducts regular business reviews in conjunction with the Area Business Unit Team, Tertiary Responsibility Collaborates with RSO and Functional Crewmembers to Support Restaurants, Collaborates with Functional Leaders to screen and hire best-in-class Functional experts for the Area Business Unit Team, Collaborates with Functional Leaders in all personnel management of the Business Unit Teams: compensation, performance reviews, expense management and PTO review and approvals, Provide insight and feedback to RSO & Functional Crewmembers on the effectiveness and usefulness of all Restaurant programs, systems and tools, Recognizes when potential gaps in support, processes, and/or tools for the Restaurants exist and notify the appropriate parties for resolution, Leverages appropriate forums to ensure all RSO & Functional Crewmembers are aligned to the goals and objectives of the Area Business Unit Team, 5+ years experience in the restaurant industry with multi-unit leadership experience, Retail / Restaurant experience in Operations for multiple units, Microsoft Proficient: Word, Excel & Power Point, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Strong work ethic and hands on approach, High level of attention to detail, analytical & decisive decision maker, Action & result oriented, strong commitment to quality & data-driven results, Ability to see the big picture and focus on unit level performance concurrently. * 2020 Andersen brand surveys of U. Molfetta, Molfetta Law, LLC, Jordan Salkin, Shayna G. ) BATON ROUGE La. The various Support Departments or Functions are led by best-in-class experts. With Raising Canes having its own Facebook page, they can As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Would you wear Waffle House sneakers? WebAt Raising Canes Chicken Fingers, our concept is focused and unique. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. This job was posted on Sun Aug 21 2022 and expired on Tue Sep 06 2022. Lensa, Inc. - Lensa is a job search engine. Restaurants will always be the center of our business. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. WebRaising Cane's employs 8,303 employees. Todd based his company approach on this notion. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Marketing Bites: Expect to see more chains promote their workplace culture. But its likely something the industry will see more of as the labor pool remains tight and restaurants look to play up their fun, unique culture and benefits. Find out what skills and jobs are in high demand. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Restaurants will always be the center of our business. And on the soles? Ability to lead, motivate, and empower Canes managers to higher levels of performance, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun!