He went on to trounce Republican Thomas E. Dewey in the election. [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. 1726 Pennsylvania Ave., NW. Back to home page Return to top. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. 1948 U.S. presidential campaign slogan of Harry S. Truman, "Give Em Hell, Harry!" He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. 2 minutes. Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity, A Rough Guide to Richard Nixon's Conspiracy Theories, The Pentagon Papers: The view from the Oval Office. [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. The Country's Risin', for Henry Clay and Frelinghuysen!" Forward." But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever." He painted his opponent, Democrat George McGovern, as a threat to. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. In response to Humphrey's calls for a face-to-face debate, Nixon remarked: "Before we can have a debate between Nixon and Humphrey, Humphrey's got to settle his debate with himself. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. In an environment teeming with anger, violence, and hostility, Richard Nixon, Hubert Humphrey and George Wallace each sought the attention of American voters and the right to lead the United States into an unknown future. [116] In 1972, he was reelected by a landslide, the largest to that date. A Harris poll showed that he trailed the president 43% to 48%. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. The campaign was memorable for an unprecedented series of four televised debates between the two candidates. [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. "People Fighting Back", and "We'll fight back" , "Live Free" Gary Johnson campaign slogan, "A Green New Deal for America" Official slogan of the, "Courageous Conservatives" and "Reigniting the Promise of America" used by, "Kasich For America" or "Kasich For US" used by, "Jeb! [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. [62] At this time, Nixon decided with a group of legislators that "crime and disorder" would be presented as the number one issue in the nation. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. Richard Nixon. Nixon Rides the Backlash to Victory: Racial Politics in the 1968 Presidential Campaign Jeremy D. Mayer The 1968 presidential campaign between Richard Nixon, Hubert Humphrey, and George Wallace was suffused with the politics of race. Richard Nixon respects the rights of the individual, a principle which has made America great. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. But Reagan had never held public office and had to run for governor of California before he could be a credible presidential candidate. McGovern, on the other hand, stumbled early. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. "[87] Nixon campaigned in San Francisco in front of 10,000 supporters, amidst an array of protests. Real Leadership." "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness ) Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. What The New LBJ Tapes Reveal", "St. Petersburg Times - Google News Archive Search", "President Asks Texans To Support Humphrey; Nixon Revising Budget", "A 3-way debate would have been in people's interest", "Remember Nixon's Past, LBJ Admonishes Voters", "Vietnam Issue Raised Again as Campaign Winds Up", "Nixon, Humphrey give their views in four-hour telethons from California", "1968 Presidential Election - 1968 Year in Review - Audio - UPI.com", "1972: President Nixon arrives in Moscow", "The All-Volunteer Army After Twenty Years: Recruiting in the Modern Era", "Thirty Years Of America's Drug War | Drug Wars | FRONTLINE | PBS", "The Space Review: Just another Apollo? It featured cartoon elephants drumming a beat to the the catchy campaign slogan. Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. Presidential Campaign: Richard Nixon 1968. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. He spent most of this period on the campaign trail in New Hampshire. WASHINGTON, Nov. 27 (AP) -- The theme of President-elect Richard M. Nixon's inauguration is being changed from "Bring Us Together" -- the slogan he adopted after seeing it on a sign at a campaign . Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? It looked like the end of conservatism, the triumph of liberalism. McGovern hastily declared himself to be "1,000 percent" behind Eagleton. He established an early lead over the Democratic nominee, Senator George McGovern of South Dakota and never lost it. Johnson expressed his outrage to Nixon supporters Senate Minority Leader Everett Dirksen and Senator George Smathers of Florida, but he did not go public because he did not have knowledge of Nixons personal involvement and did not want to disclose U.S. surveillance of its ally. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. When Henry Kissinger announced shortly before the election that he had resolved most major negotiating issues with North Vietnam and that therefore "Peace is at hand," it was only icing on the cake. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. "All the way with LBJ" 1964 U.S. presidential campaign slogan of, "In Your Heart, You Know He's Right" 1964 U.S. presidential campaign slogan of, "In Your Guts, You Know He's Nuts" 1964 U.S. presidential campaign slogan of, "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of, "Some People Talk Change, Others Cause It" , "This time, vote like your whole world depended on it" 1968 slogan of, "Nixon's the One" Richard M. Nixon, 1968, "Acid, Amnesty, and Abortion for All" 1972 anti-Democratic Party slogan, from a statement made to reporter, "Dick Nixon Before He Dicks You" Popular anti-Nixon slogan, 1972, "They can't lick our Dick" Popular campaign slogan for Nixon supporters, "Don't change Dicks in the midst of a screw, vote for Nixon in '72" Popular campaign slogan for Nixon supporters, "Unbought and Unbossed" official campaign slogan for, "A Leader, for a Change" (also "Leaders, for a Change") Jimmy Carter, "Peaches And Cream" Jimmy Carter (from, "Are You Better Off Than You Were Four Years Ago?" Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans,[72] and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. To the Soviet people. Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. [61] With his nomination all but assured, Nixon's ad team began preparing for the general election. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. [68] Nixon's early nomination occurred partly because he held on to delegates in the South largely influenced by Senator Strom Thurmond of South Carolina, and delegate Charlton Lyons of Louisiana.[69]. Abraham Lincoln, "True to the Union and the Constitution to the last." Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! Find your thing. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. The 1968 presidential campaign of Richard Nixon, the 36th Vice President of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy following a year's preparation and five years' political reorganization following defeats in . Robert Kennedy then entered the race, winning the California primary in June andon the same nightlosing his life to an assassin's bullet, adding to the grief of a nation still mourning the death of Martin Luther King two months earlier. "Hope" 2008 U.S. presidential campaign slogan of Barack Obama during the general election. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. 'NIXON'S THE ONE! They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. Theme: Political. Visit Business Insider's homepage for more stories. [91] However, anti-war protesters heckled him repeatedly on the campaign trail. Even observers speculated as to the President's possible favoring Nixon to Humphrey. 2008 U.S. presidential campaign slogan of Barack Obama during the general election. Presidentsusa lists slogans for Nixon in 1960 and 1968. Last edited on 14 February 2023, at 18:57, 1968 Republican Party presidential primaries, 1968 Republican Party vice presidential candidate selection, Hubert Humphrey 1968 presidential campaign, "The Living Room Candidate - Commercials - 1968 - The First Civil Right", "Biden Had To Fight For The Presidential Nomination. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. The White House. [53], In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. "[36] Polling by Gallup at this time revealed that Nixon led President Johnson 41% to 39% in a three-way race with American Independent Party candidate and former Governor George Wallace of Alabama. I also told him that I know exactly how he felt. "She's With Us" used by Jo Jorgensen's campaign. Cleveland campaign attack on Blaine's alleged corruption in office. "Change We Need." Richard M. Nixon. There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . What was Obama's slogan? [75] He hired Roger Ailes, whom he had first encountered during an appearance on The Mike Douglas Show, to produce one hour television programs to advertise the campaign in strategic regions. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. [42][43] However, the Democratic candidates for president remained fair game for criticism. En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. [79] At the end of the month, Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the Democratic convention, which was filled with protest and riots. "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" Advancement." However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Political commentators speculated that the vacancy built "an element of instability" for the campaign. Richard Nixon 1968 Button US Presidential Candidate Collectibles, Richard M. Nixon 1969-74 Term in Office US President & First Lady Collectibles, At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. His hard work paid off. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. Remarks at a Reception Commemorating the 50th Anniversary of the League of Women Voters of the United States . The Campaign and Election of 1976: . The results were very close, and not until early the following morning could news organizations call the election. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. Franklin D. Roosevelt, "Willkie for the Millionaires, Roosevelt for the Millions" Franklin D. Roosevelt, "Carry on with Roosevelt" Franklin D. Roosevelt, "No Third Term" 1940 U.S. presidential campaign slogan of, "No Fourth Term Either" Wendell Willkie, "Roosevelt for Ex-President" 1940 U.S. presidential campaign slogan of Wendell Willkie, "There's No Indispensable Man" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "We Want Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "Win with Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie. Nixon won his first term only narrowly. "[50] He then proposed a plan to tackle crime that included wiretapping, legislation to reverse previous Supreme Court decisions, and the formation of a congressional committee targeting crime and reforms to the criminal justice system. For a Better America." "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. Richard Milhous Nixon (January 9, 1913 - April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974.A member of the Republican Party, he previously served as a representative and senator from California and was the 36th vice president from 1953 to 1961 under President Dwight D. Eisenhower.His five years in the White House saw reduction of U.S. involvement in the . They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to domestic policy to avoid the divisive war issue. , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. [44] During a question and answer session with the American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. [19] The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member Leonard Garment assembled an advertising team that included CBS Television president Frank Shakespeare.