Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. The first impression reminded us of diluted 7UP, with a pleasant balance of sweet and sour. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. Those storylines, and other market factors, are creating new opportunities for brewers willing to try their hands at developing businesses beyond their own portfolios and brands. Where do the calories come from? (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. Whether the money printer will go brrrr for Sonic hard seltzer longterm remains to be seen. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. 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SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. Hottest Dominos Coupons | Any Pizza w/ Up to 5 Toppings Only $9.99 + More, Larabar Mini Bars 20-Count Box Only $7.49 Shipped on Amazon (Reg. Sonic Hard Seltzers, which were previously only sold in Oklahoma, are now . Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. From the jump, COOP has carved Sonic hard seltzers out of its owned-and-operated brand portfolio, for reasons well discuss in a moment. Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP Shirani Jayasuriya. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. November 4, 2021. Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. Hi, I'm Ana! Don't Miss Out! Pick up a pack and host your own happy hour any time you want! We sure appreciate you sharing your experience, Amy! It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . Prices and availability are accurate as of time posted. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. . 1 oz Fresh Lemon Juice. So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. Required fields are marked *. Along with serving up never-before-seen Truly concoctions, we work with . Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. If you drink seltzers, try it! Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. Sonic stands out from the competition with an extensive beverage menu and various unique customizations. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. This actually looks like a partnership, adds Bichsel. The thought occurred to him on a socially distanced jog a few months prior. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. With Sonics iconic branding and flavors ranging from Pineapple to Ocean Water for all taste preferences, this refreshing drink deserves its place among cold drinks on those hot days! Would you also like to leave us a comment? Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. "Expanding into more markets is a natural extension for us as we continue to grow the brand.". The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Though it certainly wont surprise you with its bold guava notes, fans of these drinks will likely find much to savor here as well! The only things that set these seltzers apart from the competition are the Sonic branding and some unique flavor options. I like sweet and he doesnt. We got some in Oklahoma. And the choice to package this growth? Sonic Hard Seltzer. Beyond Paradise returns to our screens this week for another enthralling mystery but who is set to feature alongside Kris Marshall in the cast of Rumours are flooding the internet that Cadburys Mini Eggs are being discontinued in 2024, but is it true? Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! Truly Hard Seltzer Opens Its First Hard Seltzer Taproom, Truly LA Please look at the time stamp on the story to see when it was last updated. Together he and Mossman hashed out the structure of the licensing arrangement. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship.
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